What is CPM,PPC,CPC and CPA in business?
CPM,PPC,CPC,CPA ,etc. are types business models for calculating the charge for pages (advertisements) being served. A website holder takes a publisher account which is a part of advertising business and it helps him to earn money from his website via advertisements. Advertiser gives his advertisements to company websites and gets customers or publicity. People sell and buy via advertising business and it is popular in either ways.
There are so many types of advertising.
Cpc – Cost per click
Cost per click is simple type of advertising which meant publisher getting paid for every click. It is sometimes high and sometimes low according to advertisement type and it can be nothing due to lack advertisement. It does not make sense but it is true and the reason is; when advertisement providers face lack of advertisement, they place there advertisements to keep that space filled but that is not purely premium advertisement because some website pay little for that kind of click and some does not pays for it.
Ppc – Pay per click
Pay per click is advertisement which is closely related to Cost per click advertisement but there are minor differences that pay per click advertisements are displayed according to the keywords of your website. Every website holds some keywords which is important to describe the content and category of website. Ppc shows more relevant advertisements. These advertisements are limited and sometimes payments are too low in Ppc advertising.
Cpm – Cost per Mile
This is impression based advertisements for those who just want publicity and not clients. These types pays per thousands impressions. Publishers get paid when anyone viewed the advertisement and no matter clicked or not. Pop Up advertisements and other image advertisements could be in this category. It counts unique visitors.
Cpi – Cost Per impression
Cost per impression is same as Cpm but the difference between cpm and cpi is that the publisher gets payments for every single impression which means there are no limitations of thousand impressions target to get paid. It is for unique visitors of a website.
Cpv – Cost per view
Cost per view is easy and publisher friendly type of pay per impression advertising because it pays to every impression which is counted from the website. No matter the visitor was unique or not but you will be paid same. This type of advertisements counts more impressions than other types because of this flexibility.
Cpa – Cost per action
Cost per action is a web product selling visitor referring advertisements which are not as simple as other advertisements. These are high in payments because an advertiser pays percentage to the publisher for the sold material. Visitor clicks on the advertisement and then sometimes they need to register or sometimes buy the product and then publisher get paid for it. Purely Cpa is a rule based advertisement which allows advertiser to apply his own rule for paying and then publisher gets payment according to advertisement rules.
Cpl – Cost Per Lead
Cost per Lead is a program that pays the publisher when any user signup via advertisements which means that it is another kind of referral program which allows publishers to earn more money for each signup. It is 100% profitable advertisement for both publishers.
Contextual advertising
Contextual advertising is website friendly advertisement which is specially created for article related websites and for that website that have text content. An advertiser chooses text keywords for Contextual advertising and then their advertisements are displayed as a link over text. This is for every website and it pays well for impressions and clicks.
