Make Money from Advertising
Peruse websites and you soon will spot banner or text ads that typically run along the side, top or bottom of the web page that belong to businesses other than the site you are visiting. If you are looking to make extra and residual income, then you can make money on Internet advertising by selling this space in your own website or blog.
1. Create an advertising spec sheet. An advertising spec sheet is a list and description of the advertising options you offer online to potential advertisers. You can include banner and text ad options, sizes, the number of words, pricing and length of time the ad stays up.
2. Create an advertising page or listing on your site or blog. Alert visitors to the site that you have advertising for sale by building a page with this information on your site, or by including a way for potential advertisers to contact you. You may want to field potential advertisers to be those that relate to the topic, subject or business represented by your website or blog.
3. Send a contract agreement. Once an advertiser chooses the advertising options they want to use, send an agreement that spells out the details, such as the size of the ad, type of ad, how long the ad will run and the price. Have the advertiser sign and return the agreement to you.
4. Collect the advertising fee. Depending on how your agreement reads with the advertisers, you can collect the entire advertising fee upfront, spread it out on a monthly basis or in another format according to how your agreement reads with the advertiser.
Tips :
Statistics are important
The best feature with phpAdsNew is that it allows you to provide a unique user login for your advertisers to check their banner statistics in real time. This means at any point in time they can learn how many impressions and clicks their banners are receiving from your site.
Before you start searching for advertisers you should be very familiar with the statistics of your site. Do you know how many unique visitors you get? How many hits you get? How many impressions? Do you even know what the differences are between these? Try this stats terminology primer on for size if you don’t.
Most web servers come with a statistics package. Ask your web host if you don’t know. The most common are Awstats (demo) and Webalizer (demo) which often are preinstalled on many hosting packages. Become familiar with these packages so you can accurately assess your site traffic.
Increasing ad revenue
I now had the foundations laid and was serving the ads of my first few advertisers. From the point onwards I went to work attracting more advertisers by directly emailing North American online card stores and other related sites. I kept an excel file to track which websites I had emailed and their responses so I could follow up in a timely manner.
I created new banner positions and started initiatives like a newsletter to generate more revenue. I created monthly packages that combined newsletter advertising and different banner positions and offered them at $500 per quarter. I increased the top prime banner position fee to $50 per month and started offering a tower banner position for $50 as well.
Eventually I had to limit the number of banners I could take in the prime positions to avoid dilution. I had a guarantee in place that offered at least 30,000 impressions per month (averaging 40,000-60,000) to advertisers so that they always received a good equivalent CPM rate. I even had some advertisers purchase the rights to “own” a position for a certain period to make sure no other advertisers banners would be displayed.
Eventually I reached a point where I was averaging $500 per month and peaked at $1000 in one month. Some advertisers came and went quickly but many stayed loyal and in fact still advertise today though I sold the site a long time ago. The niche for the site was so focused that it became the pre-eminent site for Australia in it’s marketplace and consequently some Australian advertisers simply stuck their banners up as a branding exercise. They knew that the exposure from the site would help to align their business as one of the pre-eminent retailers or event organisers for the game. Some advertisers stopped caring about click through stats and kept advertising purely for the branding exposure.
